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Does Every Summer Blockbuster Trailer Plug the Exact Same Movie? [Video]

Brand Marketing

If it sometimes seems as though summer blockbuster trailers use the same tricks to advertise what seem to be the exact same movie over and over again, that's because they [...]


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Hobbits, American Hustlers and Madea in This Week’s Movie Trailer Mashup [Video]

Brand Marketing

In what is hoped to be a seasonal tradition, there's a new film this week from David O. Russell to follow last year's Christmas release of Silver Linings Playbook.

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Martians, Penguins and Other Christmas Regulars in This Week’s New Movies [Video]

Brand Marketing

As the year approaches its twilight and Christmas movie options begin to avail themselves, two familiar genres have emerged on cue. There is the film-star-doing-acting genre, and there is the [...]

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Mandela, Bettie Page, James Franco and Spike Lee’s Old Boy in This Week’s Movie Trailer Mashup [Video]

Brand Marketing

As the entitled scion of Hollywood royalty, Josh Brolin could very easily have devolved into, say, Scott Caan or Jake Busey. But after two decades running the gauntlet of supporting [...]

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Jennifer Lawrence Meets Judi Dench in Adweek’s Movie Trailer Mashup [Video]

Brand Marketing

As Hunger Games: Catching Fire lights up the box office this weekend, recall 2007's The Golden Compass.

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Jennifer Lawrence Meets Judi Dench in this Week’s Trailer Mashup

Brand Marketing

Hunger Games 2, Delivery Man, Detroit Unleaded, Philomena and Frozen