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Conversions Are More Important Than Traffic With Google Ads and 3 Steps to Up Them

Performance Marketing

What’s the difference between successful (profitable) and unsuccessful (unprofitable) Google Ads advertisers? Successful advertisers focus more on conversions than traffic.


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Instant Articles Could Provide Instant Opportunity for City & Regional Publishers

Media

Many publishers have April 12th circled on their calendars. Reason being is that day presents the next big opportunities for publishers to expand their brand when Facebook opens its Instant [...]

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More Than 2.4 Million People Followed Boston Manhunt on Ustream

Performance Marketing

Aside from NBC’s Pete Williams and local Boston news station WCVB, TV news outlets infamously fumbled in reporting the manhunt following last week’s Boston Marathon bombing.

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Suspicious Web Domains Cost Online Ad Business $400m per Year

Performance Marketing

If your therapist thinks you have trust issues, you might just work in online advertising. That’s because it’s getting harder and harder to know what’s real and what isn’t on [...]

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What Social Sites Should YOU Be Using?

Performance Marketing

Most people know about mega-popular social sites such as Facebook, Twitter and LinkedIn. However, I get a lot of questions about other, underutilized sites that are on the tipping point [...]