TRA Global

TRA Files Suit Against WPP

International communications giant WPP used its position on the board of TRA Global, an upstart market research company, to filch proprietary information from the firm so it could become a direct competitor, according to a federal claim filed on Tuesday.

WPP Sues TRA Global Over Analysis System

Global communications giant WPP has fired off what appears to be a preemptive salvo against TRA Global, a company in which it invested, in a battle over proprietary methods of measuring buying habits of TV audiences.