A People’s History of Transformers Cartoons
Brand Marketing
Hasbro has a lot of enduring intellectual property (G.I. Joe, My Little Pony) but nothing holds a candle to its long-running Transformers franchise. Its origins are borderline cynical: After acquiring [...]
Hot Wheels Climbs In for Vanguard’s Third Fun, Furious Stop-Motion Toy Car Chase
Brand Marketing
IDEA: Vanguard Pictures won plenty of fans with its first two, unbranded Nitro Warriors films—see them here and here—exquisitely made stop-motion shorts that showed toy cars in wond
You’ll Nether Believe How Mr. Sketch Scented Markers Get So Stinky
Creativity
And you thought beans were the musical fruit. This memorable ad from BBH New York humorously suggests that Mr. Sketch scented markers get their smell from actual fruit farts—as we [...]
Even If You Hate Greenpeace and Love Lego, You Have to Admire This Gorgeous Attack Ad
Creativity
Greenpeace takes a page from Chipotle's marketing playbook—haunting animation plus a distressing cover of a well-known song—in its continuing assault on Lego for partnering with Shell on a set of [...]
Entrepreneur Barbie Is on LinkedIn, and She’s Already Way More Connected Than You
Creativity
The newest high-profile member on LinkedIn probably isn't going to write you a recommendation or endorse you for your propensity for tweeting anytime soon. Probably because she's plastic and can't [...]
Mattel Experiment Tries to Show That Barbie Isn’t as Evil as You Think
Creativity
If you asked a group of women over 25 to name some toys they played with as kids, Barbie would certainly come up. Less so now if you asked a [...]