Mattel Wins Praise for Having a Boy in This Barbie Ad, but There’s More to the Story
Creativity
The Moschino Barbie, a collector's edition Barbie doll featuring clothes designed by the Moschino fashion label, is already sold out. But that didn't stop Moschino and Mattel from making an [...]
How Lego’s Marketing Vp Led the Awesome Team that Stole the Oscars
Brand Marketing
If there was moment at the 2015 Oscars that turned more heads than host Neil Patrick Harris in his underwear, it was how Lego turned an Academy snub into the [...]
The Twisted Tale of Slinky, the Most Popular Toy Ever
Brand Marketing
Slinky took its first springy steps toward becoming a fixture of popular culture on a November day in 1945. Richard James, who had invented the coiled-spring toy, and his wife [...]
Ad of the Day: Lego Awesomely Leaps Into Toys-to-Life by Way of Joel McHale’s House
Brand Marketing
The so-called "toys-to-life" category is about to get an enormous jolt, as Lego and Warner Bros. Interactive have announced their upcoming Lego Dimensions game—and teased it with this entertaining five-minute [...]
Why the Magic 8 Ball Still Holds Our Fascination
Brand Marketing
Abe Bookman's toy was a flop. He should have seen it coming. After all, the toy was a fortune-telling device.
Whoa, This Weird Retro Ad Imagines Birdman as a Real Action Figure
Creativity
Last fall, Fox Searchlight gave away limited-edition Birdman action figures as part of its marketing for the movie. Now, the Best Picture Oscar winner is reopening in cinemas—and getting a [...]