Netflix Knows Toys Are Marketing, Too
Performance Marketing
Earlier this month, Netflix — the streaming media behemoth — began looking for someone to make toys. Yes, we're talking action figures here. Perhaps some fan-service clothing like backpacks and [...]
Fisher-Price’s Delightful Concept Video Imagines the Tech-Heavy, Screenless Toys of 2025
Creativity
It's a tension many modern parents feel daily when it comes to their children's playtime: how to balance screenless, imaginative, physical play with the irresistible draw and addictive sensory thrill [...]
This Week’s Must-Haves: Lego’s App-Connected Kit Teaches Kids About Coding
Brand Marketing
This week, the Adweek staff is highlighting an app-connected Lego robotics kit, Nespresso's smart espresso maker and more. Take a look!
View-Master Is Waking From Its Decades-Long Slumber, Thanks to Virtual Reality
Augmented Reality Advertising News
On Dec. 1, Walmart stores will begin stocking the new View-Master, completing a national retail rollout that Mattel began several weeks back.
Here Are the 20 Sites Holiday Season Toy Advertisers Need to Target
Performance Marketing
OK, so you are an online toy seller. Maybe you are an e-commerce entrepreneur who stocks items in your two-car garage, or maybe you are the digital lead at FAO Schwarz—doesn't [...]
Creator of Beanie Babies Just Made Its First-Ever TV Spot, for This Brand-New Product
Creativity
Beanie Babies, introduced in 1991, were once the hottest toys in the world. Yet they managed to get so popular without benefiting from a single TV commercial (aside from a [...]