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Netflix Knows Toys Are Marketing, Too

Performance Marketing

Earlier this month, Netflix — the streaming media behemoth — began looking for someone to make toys. Yes, we're talking action figures here. Perhaps some fan-service clothing like backpacks and [...]


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Fisher-Price’s Delightful Concept Video Imagines the Tech-Heavy, Screenless Toys of 2025

Creativity

It's a tension many modern parents feel daily when it comes to their children's playtime: how to balance screenless, imaginative, physical play with the irresistible draw and addictive sensory thrill [...]

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This Week’s Must-Haves: Lego’s App-Connected Kit Teaches Kids About Coding

Brand Marketing

This week, the Adweek staff is highlighting an app-connected Lego robotics kit, Nespresso's smart espresso maker and more. Take a look!

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View-Master Is Waking From Its Decades-Long Slumber, Thanks to Virtual Reality

Augmented Reality Advertising News

On Dec. 1, Walmart stores will begin stocking the new View-Master, completing a national retail rollout that Mattel began several weeks back.

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Here Are the 20 Sites Holiday Season Toy Advertisers Need to Target

Performance Marketing

OK, so you are an online toy seller. Maybe you are an e-commerce entrepreneur who stocks items in your two-car garage, or maybe you are the digital lead at FAO Schwarz—doesn't [...]

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Creator of Beanie Babies Just Made Its First-Ever TV Spot, for This Brand-New Product

Creativity

Beanie Babies, introduced in 1991, were once the hottest toys in the world. Yet they managed to get so popular without benefiting from a single TV commercial (aside from a [...]