NBCU’s New Studio Is Creating Branded Content for Viewers Beyond Its Own Platforms
Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it [...]
Mustang Instead of a DeLorean? Swatch Hoverboards? Back to the Future’s Rejected Brand Tie-Ins
Brand Marketing
Now that we've reached Oct. 21, 2015—or Back to the Future Day—the brands featured in the 1989 film have been capitalizing on the film's nostalgia with campaigns showcasing their original [...]
Ad of the Day: Here Is Toyota’s Full 5-Minute Spot With Marty McFly and Doc Brown
Brand Marketing
Last week, Toyota gave Back to the Future fans a taste of what it looks like to have Christopher Lloyd and Michael J. Fox reunite onscreen. Now, for Back to [...]
USA Today Will Make Back to the Future II’s Fictional News a Reality (Sort Of)
Brand Marketing
Joining brands like Pepsi, Toyota and
Toyota Reunites Doc Brown and Marty McFly to Promote Its New Hydrogen Fuel Cell Car
Brand Marketing
In the seminal 1989 film Back to the Future II, Marty McFly and Doc Brown take a trip from the 1980s to the future date of Oct. 21, 2015. They [...]
Here’s How a Toyota Marketer Is Already Using Facebook’s New Twist on Multimedia Ads
Performance Marketing
Facebook announced a group of noteworthy ad products earlier this week, including TRP buying, brand-