This Bot Analyzes Trump’s Tweets About Brands, Then Shorts Their Stocks
Performance Marketing
For better or worse, brands are trying to stay out of Trump's tweets. When the president criticized General Motors for making Cruze models in Mexico on Twitter earlier this month,
Do You Police Your Brand’s Ad Content?
Performance Marketing
As a long-term Words With Friends user (both paid and unpaid), I was stunned by an ad that was presented to me recently. The headline "Want a Girlfriend?" showed me [...]
Toyota Sponsors Tumblr and Yahoo’s Livestream of This Weekend’s Stagecoach Music Festival
Performance Marketing
It's only late April, but it's already looking like it may be the summer of livestreamed concerts.
This Director of Stunning IMAX Films Is Betting Big on Virtual Reality
DJ Roller has filmed on all seven continents, gone into the deep with James Cameron and directed thrilling movies in IMAX and in 3D. But now the award-winning cinematographer and [...]
Google’s Swipeable Car Ads Are Turning Search Into a Mobile Showroom
Performance Marketing
Google's Model Automotive Ads let users swipe through images of car interiors and exteriors.
Watch People Climb Toyota and Saatchi’s Insane RAV4 Rock Wall in Times Square
Creativity
We're three months into 2016, and it might be the year advertisers redefined the billboard. We've already seen obnoxious, stupid yet fun billboards that play with the form in delightful ways. And last [...]