Toy Fair

Misfits Rule in Guardians of the Galaxy Trailer, but It’s the Music That Really Grabs You

Where to start?Benicio del Toro's spiked Billy Idol locks? Chris Pratt in a Michael Jackson leather jacket with an elderly Walkman? A raccoon wielding the very latest in tactical firearms atop a talking tree?

12 Snapshots From America’s Biggest Toybox

It takes a lot of imagination to make a trip to New York’s dark and cavernous Javits Center any fun. Fortunately, Toy Fair has just enough of it. The gargantuan […]

6 Toy Ads That Transformed Toys Forever [Video]

From Barbie to Bratz via an army of action figures that are defnitely not dolls for boy, Sam Thielman explains how the union of broadcasters and toymakers created a multibillion dollar industry. 

These 3 Toy Lines Tried Hard But Failed

The road most connected toy lines have traveled is ... well, let’s just say it’s paved with good intentions. A sampling of valiant efforts:

Will Video Game-Toy Hybrids Save the Industry or Eat It?

Until recently, your kid’s brain has been the best place to stage battles between Spider-Man and Skeletor. But technology has made this a brave new world, and digital architects have built a whole new arena. Gaming has come to toy town.