It’s Good to Be a Stranger in a Strange Land
Performance Marketing
We should all play at being a tourist from time to time. But the question is, are you going to be the tourist who gets sucked into all the tourist-trap [...]
How 2 Creatives Made It Easier for English Speakers to Pronounce São Paulo’s Street Names
Creativity
Worried about how you'll get around on your next trip to Brazil? Seeing how much trouble tourists have pronouncing Portuguese street names—which is crucial even in major cities like São [...]
This Japanese City Created a Street View for Cats (and for Humans, Too)
Creativity
Over in the magical land of Japan, the tourism board of Hiroshima prefecture has created street view for cats. That's right—a site that offers a cat's-eye look at the city [...]
Why New Orleans Tourism Is Soaring 10 Years After Katrina
Brand Marketing
As the world's media trains its lens on New Orleans for the 10th anniversary of Hurricane Katrina tomorrow, stories have focused both on the tragedy and on the city's comeback.
Why JWT’s Chairman Wants to Talk About Rhode Island Tourism
Brand Marketing
So why is JWT's Bob Jeffrey calling Adweek about Rhode Island's tourism review?
Yodeling Country Man Charms Stressed City Dwellers on Live Ad in Swiss Tourism Stunt
Creativity
Here's a fun stunt. To promote tourism, the rural Swiss region of Graubünden got an affable gray-bearded man to yell in real time from a digital screen to passersby in [...]