Faroe Islands, Population 50,000, Lure 700,000 Virtual Visitors With Gamified Tours
The Faroe Islands, a Nordic nation between Norway and Iceland, scores another viral marketing hit.
Ad of the Day: Tourism Stunt Gets People to Call the Quietest Place in Switzerland
Brand Marketing
Sometimes, it takes an entire village … to answer the telephone. To wit: Tschlin, a bucolic community nestled in the majestic mountains of eastern Switzerland's Graubünden region, is famed for [...]
Minnesota in a Box: To Get You to Visit, the State Will Now Visit You First
Creativity
Take a vacation to Minnesota? Nah, it's too cold and dreary with all that snow and dreary-ness. Brrr… To combat this common misperception, Explore Minnesota Tourism tricked out a pair [...]
How Travel Writing Evolved Into Travel Blogging, and What Brands Get From Both
Brand Marketing
For decades, attracting travel writers to your destination meant countless hours of PR cajoling and coordination, followed by month after month of waiting for the story to hit the pages [...]
South Bend Apologizes for Lifting Salt Lake’s Tourism Campaign Almost Wholesale
Brand Marketing
There are imitations, and then there are copies. Unfortunately, Visit South Bend's new tourism and convention advertising is the latter—a pretty blatant knockoff of a well-received 2015 campaign by Visit [...]
Ad of the Day: A Blind American Tours Quebec in This Clever, Inspired Tourism Ad
Brand Marketing
It's a simple insight, in retrospect. Tourism is usually thought of as "seeing the sights." But what if visiting a particular region offers such a rich experience, for all your [...]