Tory Burch

This Week’s Must-Haves: a Stylish Smart Bracelet That Helps Keep Women Safe

This week, the Adweek staff is highlighting a stylish wearable that does more than your typical fitness tracker, a tennis tote from Tory Sport and a USB-rechargable gel mani kit. […]

Why Designer Tech Accessories Are a ‘Smart’ Bet This Holiday Season

When the iPhone launched in 2007, chic tech accessories were few and far between; today, nearly every fashion brand imaginable produces smartphone and tablet cases.

Q&A: Diane von Furstenberg Is Tapping Into Millennial Tastes to Secure Her Brand’s Legacy

In the world of fashion, there are few figures as legendary as Diane von Furstenberg.

What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising

Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too.

Google’s Private Markets Give Brands More Reason to Buy Into Digital Ad Technology

Google's Neal Mohan says he wants technology to disappear. Now, that could sound odd coming from the search company’s ad tech chief, but he has a point, and it’s one that Google makes all the time— technology should remain hidden and function behind the scenes.

Women’s Fashion Brands Are Rushing to Design for Men

Women’s fashions have long taken a cue from menswear. But a dude in La Perla? Not as outlandish as you might think, as a growing number of women’s apparel brands put the focus on men.

Can Brands Ride the Next Wave of Fitness Apps and Wearables?

A new set of investments from big-name brands Nike, The North Face and Tory Burch are bringing some much-needed utility and appeal to mobile apps that keep them afloat.

Derek Lam Believes in Fashion for the Masses

Derek Lam remembers a time when it would take years before an apparel brand was established enough to spin off a secondary line aimed at catering to the masses. But Lam, one of the hottest designers around, is not a man who likes to wait.

Designers’ Beauty Lines Offer Luxe on a Dime

Michael Kors, Tory Burch and Marc by Marc Jacobs have found success by lowering the barrier for entry into the luxury space.

Marie Claire Hosts ‘Women Taking the Lead’ Luncheon

Hearst Magazines has been intent on adding some heft to its fashion books over the past year. First, there was Cosmopolitan, which under the leadership of Joanna Coles has put a premium on political coverage and “leaning in” à la Sheryl Sandberg.