This Week’s Must-Haves: a Stylish Smart Bracelet That Helps Keep Women Safe
Brand Marketing
This week, the Adweek staff is highlighting a stylish wearable that does more than your typical fitness tracker, a tennis tote from Tory Sport and a USB-rechargable gel mani kit. [...]
Women’s Fashion Brands Are Rushing to Design for Men
Brand Marketing
Women’s fashions have long taken a cue from menswear. But a dude in La Perla? Not as outlandish as you might think, as a growing number of women’s apparel brands [...]
Can Brands Ride the Next Wave of Fitness Apps and Wearables?
Performance Marketing
A new set of investments from big-name brands Nike, The North Face and Tory Burch are bringing some much-needed utility and appeal to mobile apps that keep them afloat.
Derek Lam Believes in Fashion for the Masses
Brand Marketing
Derek Lam remembers a time when it would take years before an apparel brand was established enough to spin off a secondary line aimed at catering to the masses. But [...]
Designers’ Beauty Lines Offer Luxe on a Dime
Brand Marketing
Michael Kors, Tory Burch and Marc by Marc Jacobs have found success by lowering the barrier for entry into the luxury space.
Marie Claire Hosts ‘Women Taking the Lead’ Luncheon
Performance Marketing
Hearst Magazines has been intent on adding some heft to its fashion books over the past year. First, there was Cosmopolitan, which under the leadership of Joanna Coles has put [...]