Tor Myhren, global chief creative officer at WPP Group's Grey and president of its New York flagship office, will leave the agency at year's end for a post at tech giant Apple.
While Ogilvy & Mather received recognition as Cannes' Network of the Year, smaller WPP corporate sibling Grey generated much of the unofficial buzz at Cannes last week as it was awarded 113 Lions, triple the agency's previous recor
CANNES, France—More than 20 years ago, Marilyn Manson created his persona and even booked his first performance without even having written a song. Best of all, he wrote his autobiography before bothering to get famous.
Call it friendly fire. An agency art director posts an unsanctioned version of a TV ad for a client on his personal website to enhance his portfolio. It was the cut he worked on and fought for—even if that particular version didn't make the cut.
Who knew Grey's global CEO Jim Heekin could be comedy gold? Well, none other than his creative partner, Tor Myhren, who, when not making ads for DirecTV, Febreze and Gillette, spoofs pops stars and their videos.
The new call for entries campaign for the AICP Awards jumps forward 35 years to interview five creative leaders after they've fallen from grace. Grey's Tor Myhren finds himself in a prison orange jump suit after kidnapping the E-Trade baby.
Grey has gotten a lot of buzz out of its DirecTV campaign featuring oddball versions of Rob Lowe as a cable subscriber. After shooting the first five ads last year, the agency's global chief creative officer, Tor Myhren, thought Lowe might have completed his run. But the actor's zeal for the role convinced the shop to produce another five ads, two of which (see below) have already rolled out this year. "On set, he's totally engaged," said Myhren. "He's so into it. He's so passionate about it." That enthusiasm is clear in the interview below—filmed during the last shoot—in which Lowe describes with amusement how he saw people dress up as Super Creepy and Painfully Awkward on Halloween. Not since St. Elmo's Fire in 1985 does he remember being the inspiration for a Halloween costume, which he believes is the ultimate sign of fame.
Andreas Dahlqvist, the chief creative officer at Commonwealth/McCann, is the new CCO at Grey’s flagship New York office.
Tor Myhren’s performance at Grey New York has catapulted him onto a global stage: The president, chief creative officer of the network’s flagship office is taking its top worldwide creative job.
It’s been a good year for Grey New York with new business wins like Gillette, and the agency is bolstering its creative ranks by making new top hires from Anomaly, TBWA\Chiat\Day and Goodby Silverstein & Partners, which is losing the creative team recently import