Marketing AI Is Overhyped, and That’s Good
Performance Marketing
Today, marketing AI is a know-it-all with a short resume. Just like Big Data and personalization, it is also a catch-all phrase that is becoming harder to define. As a [...]
‘Big Data’ Is Like Mining Gold for a Watch – Gold Can’t Tell Time
Performance Marketing
It is often quoted that 2.5 quintillion bytes of data are collected each day. That surely sounds like a big number, considering 1 quintillion bytes (or exabytes, if that sounds [...]
Ad of the Day: JFK Library Brings the Man’s Legacy Vividly to Life 50 Years After His Death
Brand Marketing
It's understandable that most Americans who were alive on Nov. 22, 1963, remember where they were and what they were doing when they leaned that John F. Kennedy, the nation's [...]
Creating an Integrated Email Marketing Strategy
Performance Marketing
Keeping email in the sales tool box limits the benefits and keeps it from helping your company grow. Electronic mail is well known as a marketing tool that generates immediate [...]
A Guide to L.A.’s Biggest and Buzziest Shops
Brand Marketing
1. Gifted Youth Chris Bruss, president; Dal Wolf and Josh Martin, executive producers; Ryan McNeely, creative director Head count 7-20, depending upon booked jobs
Ready for Their Closeup
Brand Marketing