Tony Wells

Doner Reclaims ADT’s Creative Business

New chief marketing officer Jerri DeVard has taken the reins at ADT and hit the rewind button: she has moved the security mammoth back to Doner, eight months after the home security company hired Arnold.

ADT Provides Peace of Mind in New Ads From Arnold

It's probably inevitable that ads about home security systems these days show how technology (read: your cell phone) connects you to your home. That's an element in a BBDO ad for AT&T Digital Life and now, a new ad for ADT from Arnold.

Arnold Wins ADT’s Creative Business [Updated]

Arnold is ADT's new lead creative agency, joining MediaCom as new key players on the home security giant's roster of shops, ADT has confirmed.

ADT Reviews Its Advertising Business

ADT is reviewing its advertising business in a series of separate but parallel pitches, sources said. The security company has issued individual requests for proposals for its creative, digital and media assignments, according to sources. Agency replies are due back in about two weeks.