Tony Granger

Kerry Keenan Replaces DiNoto at Deutsch

Greg DiNoto’s four-year reunion with Deutsch has ended. DiNoto, chief creative officer at the New York office at Deutsch, has been replaced by Kerry Keenan. Keenan, a seasoned creative leader who has worked at agencies such as Young & Rubicam and Saatchi & Saatchi, will start on Sept. 30.

JCPenney Returns to Lead Agency Model

So much for JCPenney’s multiple creative agency offense. Seventeen months after sprinkling its business among several shops, the struggling retailer has reverted to a more classic lead agency model with the hiring of WPP Group’s Young & Rubicam in New York. The move is return to Penney’s past practice.