Facetime: Magazines, Networks and Fashion Wrap Up the Summer
Brand Marketing
Oprah Winfrey celebrates her network’s newest documentary with Arianna Huffington, and Tommy Hilfiger goes to Macy’s to celebrate his brand. Here's a snapshot of the week's events:
Make an Ordinary Brand Fancy: Send It to College
Brand Marketing
Nobody’s sure where the term originated. One story holds that in 1935 eight college athletic teams—Harvard, Yale, Princeton, Cornell, Dartmouth, Brown, Columbia and the University of Pennsylvania—decided to form an [...]
George Lois Gets CLIO Lifetime Achievement Award
Brand Marketing
George Lois can add one more line to his long list of honors—the 2013 CLIO Lifetime Achievement Award.
Top 10 Commercials of the Week
Brand Marketing
This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to [...]
Top 10 Commercials of the Week
Brand Marketing
Perspective: Join the Crowd
Brand Marketing
In 1943, an anthropologist named Abraham Maslow published a paper titled “A Theory of Human Motivation” that, while it appeared only in an obscure academic journal, has since gone on [...]