Oprah Winfrey celebrates her network’s newest documentary with Arianna Huffington, and Tommy Hilfiger goes to Macy’s to celebrate his brand. Here's a snapshot of the week's events:
New York Fashion Week brought together media's biggest stars and their fashionable counterparts, while print magazines celebrated success.
Avery Baker is the embodiment of Tommy Hilfiger's ambitions to export its preppy vision of Americana, full of plaid and cozy sweaters, to the rest of the world. With a casual country-club polish, Baker operates as Hilfiger's chief branding officer and CMO.
Following a sprinkling of ads from brands in other categories, Macy's is the first retailer to roll out Facebook's auto-play video ads within mobile newsfeeds, Adweek has learned. A rep for the department store giant claimed there were two other merchant brands testing the platform, but didn't disclose names.
Specs Who Creative director George Lois, flanked by grandson George (l.), producer, and son Luke, managing director What Full-service creative agency
Nobody’s sure where the term originated. One story holds that in 1935 eight college athletic teams—Harvard, Yale, Princeton, Cornell, Dartmouth, Brown, Columbia and the University of Pennsylvania—decided to form an exclusive football league.
George Lois can add one more line to his long list of honors—the 2013 CLIO Lifetime Achievement Award.
This week, Adweek takes a look at the 2012 holiday spots unwrapped by some major brands. From Macy's new take on the beloved classic A Miracle on 34th Street to eBay's perfectly pitched point about the hazards of gifting ponies, retailers and other marketers are starting to bring the magic of the season to the small screen.
In 1943, an anthropologist named Abraham Maslow published a paper titled “A Theory of Human Motivation” that, while it appeared only in an obscure academic journal, has since gone on to influence generations of marketers. Maslow’s theory posited that human needs fall into categories.