Tom Wolfe

Taking Millennials at Face Value Will Derail Your Marketing Efforts to Reach Them

I've always had a problem with generational marketing, by which I mean the assumption that you can lump millions of people together just because they're more or less the same age. Generalization marketing might be a better term.

Tom Wolfe Strikes Familiar Chords

Newsweek trumpeted its first digital cover story by Tom Wolfe as his return to Wall Street, a quarter century after his classic The Bonfire of the Vanities.

Don’t Expect Newsweek’s Digital Covers to Be Any Less Provocative

Last year, Newsweek editor Tina Brown confessed that Newsweek's print product cost roughly $42 million per year to ship, causing some to note that the magazine's shift to be digital-only would liberate the publication from the costly ch