Commissioner Joshua Wright blasted the Federal Trade Commission in his dissent for over-reaching in the condition it imposed on Nielsen’s purchase of Arbitron, but the ultimate impact of the condition on the future market for cross-platform audience measurement may be in
In an apparent bid to set a legal precedent, Cablevision on Tuesday announced that it has filed a lawsuit against Viacom for “bundling,” the practice by which programmers force distributors to carry low-rated channels as a condition of carrying their more popular networks.
If a journey of a thousand miles begins with a single step, Nielsen’s plans to expand its sample to include non-linear TV deliveries is a bit like lacing up one’s boots before planting one foot in front of the other.
NFL Network’s beefed-up slate of live Thursday Night Football broadcasts put up record numbers, averaging 6.35 million viewers over the course of 13 games.
After taking a good, long look at TiVo’s set-top-box data as it pertains to prime time broadcast ratings, one influential analyst is of the opinion that Les is more.
Analysts have changed tone about Viacom, the owner of MTV, Nickeolodeon, Comedy Central, VH1 and BET. Barclay's media guru Anthony DiClemente was the most poilite of the bunch, congratulating Viacom execs on the lack of correspondance between plummeting ratings and more modestly diminished ad prices.