Another Ad Sales Chief Is Out: Toby Byrne Leaves Fox Networks Group
Another day, another ad sales chief heading for the door. Toby Byrne, president of ad sales for Fox Networks Group, is leaving the company after 21 years, Fox announced today. [...]
FX CEO Says ‘Human Curation’ Is Still More Important Than Data
Just a month into upfront season, and the buzz around data has already become deafening. But at least one company, FX Networks, is making the case to advertisers that their [...]
Here’s Why the Scatter Ad Market for Broadcast TV Is So Strong This Fall
Linear TV ratings may be falling, and upfront volume was largely down across the board this year, but broadcast ad sales divisions couldn't be happier as the year winds down. That's [...]
NFL’s Dawn Hudson Tops the Adweek 50 List of Vital Leaders in Tech, Media and Marketing
Brand Marketing
Selecting the Adweek 50 each year gets progressively harder simply because the businesses we cover are increasingly fragmented and nuanced—making it more complicated to identify those who really stand out [...]
Fox Is Done With 2014-15 Upfront Sales
Fox is essentially done with its upfront sales, according to a source, gaining pricing increases of 2.5-3.5 percent but losing volume after a rough 2013-14 season in which ratings for [...]
Networks Will Write Discounted C7 Deals, but Not Everyone’s Biting
Even with Kevin Reilly out at the News Corp broadcaster and ratings declines from an aging American Idol, Fox has managed to score a serious deal: GroupM, arguably the biggest [...]