Another day, another ad sales chief heading for the door.Toby Byrne, president of ad sales for Fox Networks Group, is leaving the company after 21 years, Fox announced today. He's the third ad sales chief to step down in the past week alone.
After nursing its wounds during last year's upfront presentation, Fox is in a much more celebratory mood this time around.
The annual broadcast upfronts week has wrapped, as the networks spent four days wooing buyers with their new schedules, lots of impressive-sounding stats (some figures were more accurate than others) and, most importantly, open bars and buffets.
Just two events into the broadcast upfronts, the theme of this week is already clear: After absorbing punches from digital video companies for two weeks during the NewFronts, where they used questionable metrics to make the case that audiences are abandoning broadcast TV, the networks are swinging back, and giving every bit as good as they got.
Networks are making good on their promises to start creating less cluttered environments for consumers. TNT, truTV and NBC are experimenting with reducing ad loads in the coming season, and now National Geographic Channel has joined the fray.
Just a month into upfront season, and the buzz around data has already become deafening. But at least one company, FX Networks, is making the case to advertisers that their upfront buys should be based on more than just audience targeting.
Linear TV ratings may be falling, and upfront volume was largely down across the board this year, but broadcast ad sales divisions couldn't be happier as the year winds down. That's because of an extraordinarily strong scatter market (ad time bought during the season as opposed to the upfronts) that has propelled networks to significant increases this fall.
Selecting the Adweek 50 each year gets progressively harder simply because the businesses we cover are increasingly fragmented and nuanced—making it more complicated to identify those who really stand out […]
Fox is essentially done with its upfront sales, according to a source, gaining pricing increases of 2.5-3.5 percent but losing volume after a rough 2013-14 season in which ratings for American Idol, in particular, hastened the decline that had been all but certain for years. Poor showings from The New Girl and The Mindy Project didn't help, either.
Even with Kevin Reilly out at the News Corp broadcaster and ratings declines from an aging American Idol, Fox has managed to score a serious deal: GroupM, arguably the biggest media agency network, is buying C7 guarantees.