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As March Madness Tips Off, Here’s Why CBS Will Sit Out the National Championships

Convergent TV

When Duke and UNC-Wilmington tip off the 2016 NCAA Tournament, CBS will carry the game, a tradition dating to 1982. But as March Madness bleeds into April, CBS will find [...]


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Your Favorite Adult Swim Cartoons Are Coming To Hulu

Convergent TV

Clear your calendars, and get your binge watching attire ready: Hulu is getting a slew of programming from Turner's Cartoon Network, Adult Swim, TNT and TBS networks exclusively. 

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Cable Viewers Aren’t Watching the Shows You Think They Are

Convergent TV

Analysts at MoffettNathanson are bearish on cable TV in a variety of categories (though they contend Disney, Fox and Viacom are still strong). Overall, as the upfront market kicks into [...]

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The 10 Strangest TV Promo Items We’ve Ever Received

Convergent TV

Television series fight an uphill battle to get noticed. There's not just too much content on television for even the best team of TV writers to watch it all, there's [...]

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Hyundai Will Air an 11-Minute Sci-Fi Film During the Ad Breaks of TNT’s Legends Premiere

Creativity

Serious commercials are hard to do well, but when you're doing content specifically for TNT's upcoming Sean Bean spy thriller, Legends, it's sort of mandatory.

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5 Comic-Con Brand Partnerships That Make Actual Sense

Brand Marketing

There are plenty of brand activations at Comic Con, but quite a few of them just seem desperate. "Who can we get to help pay for this?" many clearly ask [...]