TiVo

Here Are the TV Shows and Networks People Watch Live Most and Least Often

While broadcast viewers are thought to represent a more traditional TV audience than those watching cable, a new report says they are actually less likely to watch programming live than their cable counterparts, especially if the network in question is The CW.

Supporters of Donald Trump and Hillary Clinton Both Loved a Canceled NBC Drama

We finally found something that supporters of Donald Trump and Hillary Clinton can actually agree on, and it's a canceled NBC drama.

This Report Shows How Brands Lost Sales When They Spent Less on TV

Over the next two months, television networks will make their pitch to advertisers about why they should continue spending on TV. The annual upfront season comes as brands allocate more dollars to digital in an attempt to keep up with consumer behavior.

Ad of the Day: Watch TiVo Crash a Movie Theater and Interrupt a Film With Commercials

Where's an ad blocker when you really need one? That's what 100 influencers invited to a private screening of Spectre, at the Cinebarre Theater in Louisville, Colorado, were thinking last month. Their enjoyment of the latest James Bond epic was interrupted not once, not twice, but 003 times as the action built to an explosive climax.

Viacom and TiVo Partner to Share Data With Advertisers

TV advertisers crave data—and Viacom is about to give them access to a lot more of it. In a new partnership with TiVo, Viacom will be able to use TiVo data from set-top boxes in 2.3 million households to boost Viacom Vantage, its data tool which allows advertisers to target their buys based on consumer habits.

C7 Ratings to Free Up Hundreds of Millions in Hidden Revenue

While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to rush into a paradigm shift. But nothing could be further from the truth.

TiVo: Adherence to C3 Is Sucking Millions Out of TV Ad Market

In what may be the most cogent argument for the adoption of the C7 ratings currency, TiVo Research on Monday revealed that broadcasters beholden to the dated C3 metric are leaving hundreds of millions of dollars in ad sales revenue on the table.

TiVo Gets Sappy With Roamio Campaign

TiVo is getting back in the advertising game, and it's feeling very romantic.

When Not Meditating, Kate Walsh Binges on TiVo

Spec Age 45

Big Bang Star Simon Helberg Reads Einstein

Who Simon Helberg Age 32