Here Are the TV Shows and Networks People Watch Live Most and Least Often
While broadcast viewers are thought to represent a more traditional TV audience than those watching cable, a new report says they are actually less likely to watch programming live than [...]
C7 Ratings to Free Up Hundreds of Millions in Hidden Revenue
While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to [...]
TiVo: Adherence to C3 Is Sucking Millions Out of TV Ad Market
In what may be the most cogent argument for the adoption of the C7 ratings currency, TiVo Research on Monday revealed that broadcasters beholden to the dated C3 metric are [...]
TiVo Gets Sappy With Roamio Campaign
Brand Marketing
TiVo is getting back in the advertising game, and it's feeling very romantic.