Future in Doubt, ‘Newsweek’ Still Creating Buzz
Performance Marketing
Newsweek's ability to sustain itself in print may be in doubt, but this week's cover declaring Mitt Romney a "wimp" shows the brand is still able to generate plenty of talk.
Tina Brown Preps Daily Beast TV
Tina Brown’s recent forays on the Web and in print have so far had uncertain results. Can she make it on TV? We’ll soon see. Daily Beast TV is getting [...]
Newsweek Daily Beast’s New President Starts to Make Mark
Performance Marketing
A few weeks into his new role as president of the Newsweek Daily Beast Co., Rob Gregory is starting to make his mark, promoting Maria Eliason to global ad director [...]
Former ‘Newsweek’ Editor Meacham Joins ‘Time,’ Officially
Performance Marketing
In April, Adweek reported that ex-Newsweek editor Jon Meacham switched teams and wrote his first cover story for Time magazine. Now, Meacham and Time have made their relationship official: He's [...]
Newsweek Daily Beast Replaces CFO
Performance Marketing
The Newsweek Daily Beast Co. has put a new financial chief in place as it tries to erase losses at the recently combined newsweekly and upstart website. Gary Starr is [...]
Is Controversy Selling for Tina Brown?
Performance Marketing
Tina Brown has courted controversy with some of her recent Newsweek cover choices. Now, newly available sales numbers are showing that those covers did not necessarily translate into the kind [...]