Timex Brand Marketing This Week’s Must-Haves: a Tricked-Out Alarm Clock That’ll Have You Ditching Your iPhone This week, the Adweek staff is highlighting an ultra-customizable clock, fisherman-approved winter boots and Timex's new collab. Take a look! Brand Marketing Baume & Mercier Has Mastered the Combo of Elegant and Laid-Back While it might seem like the makers and sellers of wristwatches have a comparatively easy time marketing their wares, it’s actually tougher than it looks. The big problem is that watches are, physically, not big. Brand Marketing How Rolex Runs on Autopilot If there’s a branding equivalent of reaching nirvana, Rolex has done it. The 108-year-old brand is so famous, so coveted, it’s virtually synonymous with the luxury watch category, if not success itself.