Timex

This Week’s Must-Haves: a Tricked-Out Alarm Clock That’ll Have You Ditching Your iPhone

This week, the Adweek staff is highlighting an ultra-customizable clock, fisherman-approved winter boots and Timex's new collab. Take a look!

Baume & Mercier Has Mastered the Combo of Elegant and Laid-Back

While it might seem like the makers and sellers of wristwatches have a comparatively easy time marketing their wares, it’s actually tougher than it looks. The big problem is that watches are, physically, not big.

How Rolex Runs on Autopilot

If there’s a branding equivalent of reaching nirvana, Rolex has done it. The 108-year-old brand is so famous, so coveted, it’s virtually synonymous with the luxury watch category, if not success itself.