The Protester, Not Steve Jobs, Is ‘Time’s 2011 Person of the Year
Performance Marketing
Snubbing Steve Jobs, Time magazine named The Protester as its 2011 Person of the Year, paying homage to the “spirit of dissent” that toppled dictators in the Middle East and [...]
Time Inc. Launches New Tablet Strategy
Performance Marketing
Time Inc. is making it easier for readers to access its magazines in digital form. The company announced Wednesday that it will make all 21 of its U.S. titles available [...]
Bloomberg Strikes Again
Performance Marketing
Bloomberg Markets magazine has been flying under the radar—surprising, considering its readership consists of some of the country’s richest CEOs and financiers. But now it’s introducing a new franchise and [...]
Next Issue Media Newsstand Revealed
Performance Marketing
The publishing industry’s digital newsstand, which has been in the works for two years, is finally up and running. Next Issue Media, a joint venture of Time Inc., Hearst, Condé [...]
Weeklies Score with Weddings, Bin Laden Coverage
Performance Marketing
Celebrity magazines should stick to celebrities. News magazines to news.
‘Time,’ ‘Newsweek’ Prepare Special Bin Laden Issues
Performance Marketing
These are big times for Time. The newsweekly will release a special issue on the death of Osama bin Laden that will hit newsstands Thursday, May 5. It’ll be the [...]