HLN Refocuses on Viral, Social Content
HLN is drastically switching focus from salacious court coverage to viral-hopeful segments and upbeat coverage of stories like "Is America Ready for a Gay NFL Player?" (not coincidentally also the [...]
Time Inc. Spinoff Timing Delayed
Performance Marketing
It looks like Time Inc. CEO Joe Ripp will have some more time to prepare for the publisher’s spinoff from Time Warner. The split is now expected to be completed [...]
Get Ready for More Changes at HLN
HLN is headed for some major changes. The network has canceled its 12 p.m. show Raising America and its 5 p.m.
Our 2013 Brand Genius Think Tank
Brand Marketing
In the second of three scheduled tracks, Adweek’s Brand Genius Think Tank event, in partnership with Time Warner, recently tackled the question of how the ever-expanding social graph is changing [...]
The Opportunities and Casualties of the Time Inc. Spinoff
Performance Marketing
With Time Inc. spinning off from Time Warner early next year, what will happen to the corporate entanglements between the two? The fact is, there hasn’t been that much synergy [...]
The Type of Second-Screen Apps That Keep Users Engaged the Most
Brand Marketing
These days, advertisers have to plan their TV strategies with second-screen viewing in mind. But not all co-viewing behavior is the same.