Time Warner Medialab

Our 2013 Brand Genius Think Tank

In the second of three scheduled tracks, Adweek’s Brand Genius Think Tank event, in partnership with Time Warner, recently tackled the question of how the ever-expanding social graph is changing […]

What Does That Second Screen Mean for Viewers and Advertisers?

The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, the Time Warner Medialab conducted a series of studies of multitasking behaviors. On the one hand, advertisers will have to work harder to get and keep people's attention as they flit from screen to screen, the studies suggested.