Why Is Marketing for Print Magazines So Outdated?
This year’s American Magazine Media Conference was all about “media” with hardly any attention paid to the actual “magazines,” but I did come across two revealing quotes: “We carry higher [...]
Time’s New Web Series Follows Twin Brothers Who Embark on a Year in Space
Earlier this year, astronaut Scott Kelly blasted off into space, where he will spend the next year, attempting to set a single-mission record for a U.S. astronaut. Time Inc.'s nascent [...]
Time Editor Nancy Gibbs’ Office Reflects a Road Well Traveled
Performance Marketing
After starting as a fact checker at Time in 1985, working her way through the ranks to become one of America's top magazine writers with over 100 cover stories and [...]
The Hottest Magazine Covers of 2014 (So Far)
Performance Marketing
It wasn't an easy task narrowing down this year's wealth of remarkable magazine covers down to just a handful of finalists for this year's Hot List. But after some careful [...]
Time’s Managing Editor Nancy Gibbs Isn’t Afraid of Native Ads
Performance Marketing