Speed, Quantity and Multiplatform Distribution Are Driving People.com’s Crazy Traffic Growth
Performance Marketing
People.com says it's been experiencing record-breaking traffic growth, thanks to a strategy that emphasizes speed and quantity without sacrificing original, quality reporting.
A Look at Women and Their Relationship With Mobile Phones
Brand Marketing
Women really, really like their mobile devices. According to a new study from Time Inc. and Nuance Digital Marketing, 60 percent of women name their mobiles as the most important [...]
Sports Illustrated Is Testing a New Type of Paywall
Performance Marketing
Sports Illustrated is testing a paywall that lets readers access its print articles early if they watch a 30-second video ad first.
Sen. Rockefeller Looks Into How Web Surveys and Sweeps Aid Data Brokers
Performance Marketing
Trying to determine where data brokers get personal information about consumers, Sen. Jay Rockefeller (D-W.Va.) queried 12 personal finance, health, and family-focused websites that collect and share visitors' information from [...]
Time’s Rick Stengel Reportedly Leaving for State Dept.
Performance Marketing
Rick Stengel, the managing editor of Time magazine, is planning to leave Time Inc. for the U.S. State Department.
New Time Inc. CEO Joe Ripp Is a Familiar Face
Performance Marketing
The waiting game is finally over. Today, Time Warner said former CFO Joseph Ripp will succeed Laura Lang as the CEO of its soon-to-be spun off publishing division Time Inc. He [...]