Time Inc. Enters Streaming Space With Launch of People/Entertainment Weekly Network
Performance Marketing
With everyone from ESPN to Turner set to launch new over-the-top networks, the OTT video space is getting more crowded with every passing day.
Time Inc. Hopes to Improve Culture with “One Time Inc.” Cards
Last October I attended and reported on the FIPP 40th World Congress in Toronto. The overwhelming topic of the event, which was repeated many times by most of the speakers [...]
Time Inc. Confirms Its Purchase of Jane Pratt’s xoJane and xoVain
Performance Marketing
Time Inc. has acquired Jane Pratt's xoJane and xoVain websites in a bid to build up its portfolio of brands that target millennials. Adweek first reported that the acquisition was imminent on [...]
Time Inc. Is in Talks to Buy Jane Pratt’s Millennial-Focused xoJane
Performance Marketing
Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek.
Time Inc. Launches Content Studio The Foundry
Content marketing services are increasingly in vogue at major magazine publishers. This summer alone, Publishing Executive has covered the growth of U.S. News & World Report’s BrandFuse content division, as [...]
The Perils and Promise of Programmatic Print
Recent news that Time Inc. is expanding its “programmatic print” experiment set hearts aflutter among many magazine publishers. Does Time’s expansion of the program mean the magazine industry has finally [...]