DJ Khaled’s New Mobile Game for Champs Sports Leans Into 1980s Cool
Performance Marketing
A quarter century ago, DJ Khaled was a teenage employee at a Champs Sports in Orlando, Fla., but these days the hip-hop and social media star is a strategic partner [...]
Sperry’s Top-Sider Battles a Flotilla of Imitators
As legend has it, Paul Sperry—Dartmouth man, World War I naval officer—was sailing his cutter Sirocco on a cold day in 1935 when he nearly slipped on the wet deck [...]
Martin Agency Reunites With Bootmaker
Brand Marketing
Call it a comeback. Twelve years after Timberland and The Martin Agency split, the two have reunited. The shop has landed creative responsibilities on Timberland PRO’s Hyperion line of boots [...]
Timberland workboots out to kick major ass
Creativity
Timberland Pro workboots get biz-ay in Mullen's "Stay on your feet" campaign, an effort designed not just to sell shoes but to help blue-collar workers find employment by providing job [...]
Keep grizzlies at bay with your Timberlands
Creativity
"If you're not fast, you're food." That's the unsettlingly truthful line employed by Timberland and Leagas Delaney in this pumped-up Lynn Fox-directed spot that features a guy pursued by wild [...]
Nature would prefer you wear Timberlands
Creativity
Your choice of hiking boots can be exceedingly important, judging by the experience of the two buddies in this Timberland ad from Leagas Delaney in London. The one guy’s wearing [...]