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6 Bold Moves That Would Jumpstart Apple

Performance Marketing

The Apple Tesla iCar is not so far fetched now, is it? It’s long been a vision of many Apple watchers that the iPhone maker could buy the electric car [...]


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Sen. Franken Frets Over Apple’s Fingerprint Technology

Performance Marketing

It's one thing for a hacker to get your digital password and impersonate you on the Internet; you can easily change your password. But your fingerprint is a whole other [...]

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Waze Map App Loses Potential Suitors

Performance Marketing

For months, Waze has been a potential billion-dollar buy on the table for a handful of tech giants, including Google, Facebook and Apple—and a deal may still be quite a [...]

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Will a New Front Man Change Apple’s Shows?

Performance Marketing

Pity the man who takes the stage after Steve Jobs.

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Will New Apple Chief Mean Shift for Publishers?

Performance Marketing

Apple, its products adored by consumers all over, has nonetheless had a complicated relationship with publishers, who have battled with the tech giant over its intractable position involving the sale [...]

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‘What About Steve?’

Performance Marketing

On Wednesday, Apple announced a record second quarter, with profits soaring 95 percent and revenue up 83 percent.