AOL Urges Industry to Embrace Programmatic Buying
Performance Marketing
AOL wants to go fully programmatic. The big open question is, does anyone else? And furthermore, what happens when you throw an upfront without offering anything concrete for sale?
AOL to Acquire Video Exchange Adap.tv for $405 Million
Performance Marketing
AOL announced it has reached an agreement to acquire the video ad exchange platform company Adap.tv for $405 million.
AOL to Launch Programmatic Upfront During Advertising Week
Performance Marketing
AOL is attempting to ignite a large-scale, machine-driven online ad market for premium advertisers and sellers by borrowing a page from old media—all in an effort to pull more TV [...]
Razorfish’s Lord Takes Top Job at AOL Networks
Performance Marketing
Bob Lord may be leaving Publicis Groupe's Razorfish to run AOL Networks but, given a new partnership between Publicis Groupe and AOL, his ties to his former employer will remain [...]
Inside AOL’s Live Experiment
Performance Marketing
Past the buzzy control room, the group of hopeful audition-awaiting actors, the wannabe news readers and a table of untouched sandwiches, a leggy Taekwondo champion is trying to kick her [...]
AOL CEO Says Scalability Is Needed in Native Advertising
Performance Marketing
For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast [...]