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On the Eve of Turning 30, AOL Dials Up Mobile and Video

Performance Marketing

AOL is about to turn 30 years old. In May, the company that basically invented Web surfing hits this milestone—and yet somehow, despite its adulthood, finds itself at the very [...]


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AOL Benefits Back After ‘Distressed Baby’ Outrage

Performance Marketing

AOL has restored benefits that CEO Tim Armstrong initially said were cut in part because of the expense of “distressed babies” born to workers’ families. Still, the outrage over his [...]

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AOL Enjoys Strong Q4 Earnings

Performance Marketing

AOL no longer seems to be in comeback mode. In fact, the company is on a pretty solid roll. The company's global advertising revenue jumped 23 percent in Q4, finally putting [...]

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AOL to Acquire Personalization Tech Firm Gravity

Performance Marketing

AOL has agreed to acquire Gravity, a Los Angeles, Calif.-based technology company which aims to improve content discovery through vast reams of user data. According to The Wall Street Journal, [...]

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Patch Dying? Then Why Is It Hiring?

Performance Marketing

AOL is pushing back against rumors of Patch’s imminent shutdown, so much so that it seems to still be hiring

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AOL Reorgs Sales Around Global Categories

Performance Marketing

AOL says brands are finally ready to do more than pay lip service to going global. So it’s reorienting its sales service to help better capture those global dollars.