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Tiger Woods and Arnold Palmer Deliver a Kung-Fu Ass Kicking in EA’s New Golf Ad

Creativity

Tiger Woods is a golf nerd, right? Right. But in fantasy video-game land, he destroys you and all your hoodlum friends, fake kung-fu style, because you're trying to steal his [...]


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Masters Ratings Falter as Final Round Falls on Easter Sunday

Convergent TV

A two-hole playoff matching the country’s highest-ranked golfer and the winner of the 2010 British Open wasn’t enough to keep viewers locked in for CBS’ coverage of The Masters.

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Golf Titles Gear Up for Masters Tournament

Performance Marketing

March Madness may be the big news in sports at the moment, but for golf fans across the country, it’s all about April—and the Masters. The tournament, which takes place [...]

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EA Sports Made a Great Early Bet With Rory McIlroy

Creativity

Nike might want him now, but EA Sports was the brand that bet early on Rory McIlroy, the young golfer from Northern Ireland who won the U.S. Open this weekend—following [...]

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Tiger Woods learns to focus in Gatorade ad

Creativity

Here's the first ad in the new "Woods of Wisdom" campaign for Gatorade Tiger from TBWA\Chiat\Day, Los Angeles. The animated spot promotes the reformulated Gatorade Tiger Focus drink (which now [...]

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EA caught using Xbox gameplay in Wii spot

Creativity

An Electronic Arts commercial for Tiger Woods PGA Tour 09 has been banned in the U.K. in its current form for using Xbox 360 footage to promote the Wii version [...]