Tiger Woods Earns 83 Times More Money Endorsing Things Than Playing Golf
Brand Marketing
The sprinter Usain Bolt has earned $15,000 in race winnings over the last year but $21 million in sponsorships. Nascar star Jimmie Johnson, on the other hand, pulled in $16.2 [...]
No, Seriously, Golf Is a Real Sport, Says Nike’s New Tiger Woods Ad
Creativity
Tiger Woods's latest chapter in his blood oath to Nike is this ad from Wieden + Kennedy in which the golfer is compared to a track-and-field competitor, a boxer, a [...]
What Is ‘Mudvertising’ and Why Are Marketers Diving In?
Brand Marketing
Most marketers wouldn’t want to have their names dragged through the mud. But not some brands.
Tiger Woods’ Road Back to Golf’s Spotlight
Brand Marketing
The No. 1-ranked golfer in the world, Tiger Woods failed to win his fifth green jacket this weekend at the Masters on Augusta National.
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Nike’s New Tiger Woods Ad Says More About Us Than Him
Creativity
Now that Tiger Woods has regained the top ranking on the pro golf tour, Nike is celebrating its star endorser's comeback with an online ad emblazoned with one of Woods's [...]