Elle Fanning whirls and twirls as Roberto Fonseca's insistent, ever-building "Mi Negra Ave Maria" unfurls on the soundtrack. Manhattan's glass and concrete canyons shimmer and shine. Gift boxes fall like snowflakes while precious gems sparkle! sparkle! sparkle! Such is Ogilvy & Mather's 2016 holiday commercial for Tiffany & Co., which also serves as a celebratory marker for the iconic luxury retailer's 180th anniversary.
Tiffany & Co. made headlines this weekend with a preview of its new campaign, featuring seven real-life couples who've all popped the question—including a same-sex couple. The real-life gay couple, a handsome New York City pair, are part of a push from the brand to show diverse love stories, a spokeswoman for the company explained to Elle. "Nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms," said the spokeswoman. "The Tiffany engagement ring is the first sentence of the story that a couple will write together as they create a life that is deeply intimate and exceptional, which is the message we hope to convey through this campaign."
Ice shimmers on the streets of New York in Ogilvy & Mather's animated holiday ad for Tiffany & Co. It sparkles from the trees and bridges, too. Its glow radiates from Broadway marquees and glimmers among the steel and glass towers that rise into the wintry sky. I'm not talking about frozen water, people! This is Tiffany, so, naturally, it's diamonds and other precious stones illuminating a bejeweled yuletide wonderland.
Boom and boom. Anheuser-Busch InBev and Tiffany each completed big media searches this week, with the brewer hiring MediaCom to handle its U.S. business and the luxury jeweler consolidating its […]
RightTurn.com, an online tire retailer that's part of Cleveland-based Dealer Tire, has ambitious plans to raise its profile nationally in the next year—and now has a new lead agency. Cramer-Krasselt […]
Welcome to Adweek's Accounts in Review page—a staple of our weekly iPad edition that you can now read online. We follow big-ticket reviews of brands that spend between $25 million […]