Tiffany’s 2016 Holiday Commercial Is Here. Merry Christmas, 1 Percenters!
Creativity
Elle Fanning whirls and twirls as Roberto Fonseca's insistent, ever-building "Mi Negra Ave Maria" unfurls on the soundtrack. Manhattan's glass and concrete canyons shimmer and shine. Gift boxes fall like [...]
Accounts in Review: Tire Retailer Ups Its Game
Brand Marketing
RightTurn.com, an online tire retailer that's part of Cleveland-based Dealer Tire, has ambitious plans to raise its profile nationally in the next year—and now has a new lead agency. Cramer-Krasselt [...]
Accounts in Review: See What’s Up for Grabs and Who’s Chasing It
Brand Marketing
Welcome to Adweek's Accounts in Review page—a staple of our weekly iPad edition that you can now read online. We follow big-ticket reviews of brands that spend between $25 million [...]
New Head of Ogilvy New York Will ‘Aggressively’ Invest in Digital
Brand Marketing
Specs Name Lou Aversano Age 47 New gig Chief executive officer, Ogilvy & Mather, New York
TBWA Will Create Global Ads for Sotheby’s
Brand Marketing
It has been a busy 18 months for luxury players and ad agencies. First, Christie's hired Bartle Bogle Hegarty, then Tiffany tapped Ogilvy & Mather, and now Sotheby's has hired [...]