Tiffany

Tiffany’s 2016 Holiday Commercial Is Here. Merry Christmas, 1 Percenters!

Elle Fanning whirls and twirls as Roberto Fonseca's insistent, ever-building "Mi Negra Ave Maria" unfurls on the soundtrack. Manhattan's glass and concrete canyons shimmer and shine. Gift boxes fall like snowflakes while precious gems sparkle! sparkle! sparkle! Such is Ogilvy & Mather's 2016 holiday commercial for Tiffany & Co., which also serves as a celebratory marker for the iconic luxury retailer's 180th anniversary.

This Is Tiffany’s First Engagement Ad to Feature a Same-Sex Couple

Tiffany & Co. made headlines this weekend with a preview of its new campaign, featuring seven real-life couples who've all popped the question—including a same-sex couple. The real-life gay couple, a handsome New York City pair, are part of a push from the brand to show diverse love stories, a spokeswoman for the company explained to Elle.  "Nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms," said the spokeswoman. "The Tiffany engagement ring is the first sentence of the story that a couple will write together as they create a life that is deeply intimate and exceptional, which is the message we hope to convey through this campaign." 

NYC Sparkles in Ogilvy’s Gorgeous Animated Christmas Ad for Tiffany

Ice shimmers on the streets of New York in Ogilvy & Mather's animated holiday ad for Tiffany & Co. It sparkles from the trees and bridges, too. Its glow radiates from Broadway marquees and glimmers among the steel and glass towers that rise into the wintry sky. I'm not talking about frozen water, people! This is Tiffany, so, naturally, it's diamonds and other precious stones illuminating a bejeweled yuletide wonderland.

Accounts in Review: A-B InBev, Tiffany Complete Media Searches

Boom and boom. Anheuser-Busch InBev and Tiffany each completed big media searches this week, with the brewer hiring MediaCom to handle its U.S. business and the luxury jeweler consolidating its […]

Tiffany Consolidates Its Global Media Business at a Single Shop

Fresh off the hunt for a new creative shop, Tiffany now has a new agency for media, as well.

Accounts in Review: Tire Retailer Ups Its Game

RightTurn.com, an online tire retailer that's part of Cleveland-based Dealer Tire, has ambitious plans to raise its profile nationally in the next year—and now has a new lead agency. Cramer-Krasselt […]

Accounts in Review: See What’s Up for Grabs and Who’s Chasing It

Welcome to Adweek's Accounts in Review page—a staple of our weekly iPad edition that you can now read online. We follow big-ticket reviews of brands that spend between $25 million […]

New Head of Ogilvy New York Will ‘Aggressively’ Invest in Digital

Specs Name Lou Aversano Age 47 New gig Chief executive officer, Ogilvy & Mather, New York

TBWA Will Create Global Ads for Sotheby’s

It has been a busy 18 months for luxury players and ad agencies. First, Christie's hired Bartle Bogle Hegarty, then Tiffany tapped Ogilvy & Mather, and now Sotheby's has hired TBWA.