Tiffany Rolfe

How the Greatest Ads for VW and Red Bull Fully Embodied the Brand Purpose

The best ads go well beyond a simple sell or a fulfillment of a strategy. They can embody what an entire company stands for—a vision in the form of an execution.

How a New Branded Content Shop Plans to Break Out of the Agency Model

Here comes yet another player in the realm of branded content, this one with a focus on publishing. The Pub, a new venture from strategic consultancy Co:Collective, opens with clients such as YouTube, New York's Museum of Modern Art and the non-profit organization Dress for Success.

Behind the Scenes of the Bleak, Hilarious Future Selves Envisioned by Agency Leaders

The new call for entries campaign for the AICP Awards jumps forward 35 years to interview five creative leaders after they've fallen from grace. Grey's Tor Myhren finds himself in a prison orange jump suit after kidnapping the E-Trade baby.

What Advertising Do You Admire and Why?

A simple question elicited varied responses today during a panel presentation at the 4A's Transformation conference: What work do you admire and why?

4A’s Conference: Brief Questions Yield Simple Truths

Sometimes the simplest questions yield the most interesting answers.