How Starcom’s Twitter Deal Was Born
Brand Marketing
CANNES, France — Starcom Media Vest Group, along with a host of its Publicis brethren, took over The Majestic on the Croisette during the Lions Festival, holding court alongside companies [...]
The Courage to Advertise Without Female Stereotypes
Brand Marketing
Quick: picture a “mom.” Fifty years ago, advertisers and their agencies envisioned a domestic dervish spinning through her kitchen, preparing supper with one hand while waxing the floor with the [...]
Super Bowl Wednesday? 5 Brands Still Buying Twitter Ads
Performance Marketing
Super Bowl XLVII might be 60-some hours into the books, but brands are still pushing their big-game-based initiatives via Twitter ads today.
Super Bowl Teams’ Fans Pick Favorite Brands
Performance Marketing
Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on [...]
Tide’s Super Bowl Spot Will Look at Stains Worth Keeping
Brand Marketing
Tide will take a surprisingly forgiving attitude toward stains—admitting, probably comically, that some are worth keeping—in its 2013 Super Bowl commercial from Saatchi & Saatchi in New York.
Wieden, Beyond ‘Halftime’
Brand Marketing
It takes a fool to create something ingenious, says Chrysler global marketing chief Olivier François.