P&G Wants to Shelve Up to 100 Brands
Brand Marketing
Procter & Gamble, the largest packaged-goods player in the world, disclosed in an earnings call this morning that it will divest or shed 90 to 100 of its brands in [...]
Tide Will Try to Hijack Butterfinger’s Super Bowl Spot With Vines
Performance Marketing
In what promises to be an active four hours of social media branding, Tide is going to really get its Vine on during the Super Bowl tonight, Adweek has learned.
Halloween Poll: Is Oreo or Tide’s ‘The Shining’ Vine Best?
Performance Marketing
Halloween is a scary good opportunity for brands to have fun with Twitter's nascent video platform, Vine.
Tide’s Halloween Vines Are Now Everywhere
Performance Marketing
Advertising is under attack by Vine videos, which are wrapping around Twitter streams, TV sets—and now getting entangled with billboards, thanks to Tide. The Procter & Gamble brand is using [...]
Tide Is Using 7 Vines for Halloween—a Killer Time of Year for Social Video
Performance Marketing
Talk about low-hanging fruit (perhaps blood oranges). Tide has debuted a fun, seven-part Halloween campaign using Vine, Twitter's increasingly popular six-second mobile-social video platform.
Tide’s Shark Week Twitter Vine Is Bloody Good
Performance Marketing
When oceanic imagery is already built into your brand name—as with, say, Tide—you probably don't have to worry about jumping the Shark Week.