Tide

How This Agency Built Its Own App Using Amazon Echo

Last October, New York-based digital agency Rain worked with Campbell's to find a new way to push out the CPG giant's library of recipes, creating one of the first branded "skills" for Amazon's voice-controlled Echo device, which helped

Smart Home Devices Are Giving Brands a Whole New Way to Advertise

The next time you need help removing a stain from clothing or are searching for cocktail recipes, don't be surprised if help comes in the form of sponsored voice messages from Tide or Johnnie Walker.

Ad of the Day: You Might Feel a Bit Dirty After Watching These Wry New Ads From Tide

Saatchi & Saatchi wrings wry humor out of some socially awkward scenarios in its latest campaign for detergent brand Tide.

4 Ways Agencies Can Add Meaning to Corporate Social Responsibility Programs

A large, cross-generational majority of consumers expect companies to display a level of corporate social responsibility.

Nike’s ‘Unlimited’ Series About Everyday Athletes Was the Most Remembered Olympic Ad

To determine the most effective TV spots of the Olympics, Google tracked the top 12 brands with ads that aired during NBC's broadcasts by length and frequency, including Coca-Cola, Nike and BMW.Collectively, the ads generated 3.5 billion impressions. The company's data includes online surveys as well as traffic stats about Google searches.

4 Ways to Reimagine Your Company’s Organization and Keep Pace in the Digital Age

Chief digital officer. Center of excellence. Digital by design.

This Fake ‘Tide to Go’ Ad Perfectly Spoofs Lingering Opposition to Gay Marriage

Tide has already made one commercial featuring a gay couple—it's been airing in Canada, as Procter & Gamble considers bringing it to the U.S.. And now, an ad for Tide to Go about gay marriage has gone viral, garnering over 400,000 views on Facebook.But the spot is actually spec work from Tiny Giant director Mark Nickelsburg. 

When Will P&G Finally Air This Tide Commercial With a Gay Couple in the U.S.?

After two decades of supporting its gay employees internally, Procter & Gamble publicly came out in support of gay marriage late last year.

Chances Are, the Clothes You’re Wearing Right Now Have Been Washed in Tide

Assuming you're not naked as you read this, there's a 40 percent chance that whatever you're wearing has been washed in the last week, and a 38 percent chance that the detergent it sloshed around in was Tide.

Vine Just Got Much Better for Marketers

Vine has been updated today to allow users to upload videos onto the platform. The move should entice traditional creatives and digital shops, which, like consumers, had been limited to shooting their six-second spots on the mobile app.