How This Agency Built Its Own App Using Amazon Echo
Performance Marketing
Last October, New York-based digital agency Rain worked with Campbell's to find a new way to push out the CPG giant's library of recipes, creating one of the first branded [...]
4 Ways to Reimagine Your Company’s Organization and Keep Pace in the Digital Age
Brand Marketing
Chief digital officer. Center of excellence. Digital by design.
This Fake ‘Tide to Go’ Ad Perfectly Spoofs Lingering Opposition to Gay Marriage
Creativity
Tide has already made one commercial featuring a gay couple—it's been airing in Canada, as Procter & Gamble considers bringing it to the U.S.. And now, an ad for Tide [...]
When Will P&G Finally Air This Tide Commercial With a Gay Couple in the U.S.?
Brand Marketing
After two decades of supporting its gay employees internally, Procter & Gamble publicly came out in support of gay marriage late last year.
Chances Are, the Clothes You’re Wearing Right Now Have Been Washed in Tide
Brand Marketing
Assuming you're not naked as you read this, there's a 40 percent chance that whatever you're wearing has been washed in the last week, and a 38 percent chance that [...]
Vine Just Got Much Better for Marketers
Performance Marketing
Vine has been updated today to allow users to upload videos onto the platform. The move should entice traditional creatives and digital shops, which, like consumers, had been limited to [...]