Alt Image Text

Broadcast’s Incredible Shrinking Thursday

Convergent TV

Movie studios looking to prime the pump for their weekend releases may want to start looking for an alternative to broadcast TV. At the risk of trafficking in hyperbole, the [...]


Alt Image Text

With NFL Win, CBS Lands an Even Bigger Bang

Convergent TV

In a somewhat surprising turn of events, CBS appears to have outbid its broadcast competition for the rights to the new Thursday night NFL package.

Alt Image Text

Insiders Say NBC Has the Best Chance at Getting the NFL’s Thursday Night Package

Convergent TV

The National Football League is poring over a handful of formal offers for a new Thursday night TV package, and sources with skin in the game believe the top bidder [...]

Alt Image Text

Fox’s National NFL Games Are the Biggest Draw on TV

Convergent TV

Sunday Night Football may rule the prime-time roost, but it’s the late national games on CBS and Fox that boast TV’s biggest deliveries.

Alt Image Text

NFL Flex Schedule a Godsend for NBC

Convergent TV

For NBC, the National Football League’s flex schedule rules can’t kick in soon enough.

Alt Image Text

NFL Caps Another Powerhouse Season

Convergent TV

While the National Football League remains the last great reach vehicle for advertisers, ratings for regular-season broadcasts were down slightly from 2011.