CBS's first Thursday Night Football game of the season drew 28 percent fewer viewers than last season's inaugural prime-time game on the network. But don't blame Twitter.
Thursday Night Football
The National Football League, in its attempt to remain relevant throughout the entire six-month offseason, turned the release of the 2016-17 schedule into a TV event.
Twitter announced a deal with the NFL today to livestream 10 of the league's 16 Thursday Night Football games next season. The league chose Twitter over Amazon and Verizon for the digital rights to the games.
The NFL has a new livestreaming social media partner, but it's not Facebook. Instead, it's Facebook's top competition: Twitter.
After sharing the slate of Thursday night NFL games with the nascent NFL Network for the last two seasons, CBS is now forced to share the lucrative franchise with one of its broadcast rivals: NBC. As the NFL takes over the Bay Area this week for Super Bowl 50, the league has reached a new two-year deal for its Thursday Night Football package, adding NBC to the mix.
Each year, a few familiar touchstones mark the passage of fall: trees shedding their leaves, the end of Daylight Saving Time and the ritual cancellation of broadcast's lowest-rated new shows. Yet for the first time in more than 15 years, the networks made it to November without pulling the plug on a single new series.
Intent on winning the season in adults 18-49, CBS is making an aggressive early move, becoming the first broadcast network to announce its fall premiere dates.
When the NFL negotiated with TV networks on the rights to broadcast eight "Thursday Night Football" games this season, the contract stipulated that term was only for one year, that games would air simultaneously on the league's own NFL Network and that the winning bidder would cover all production costs on all sixteen "Thursday Night Football" broadcasts (including tw
Frito-Lay is counting on NFL fans to drive its Facebook effort for the potato chip brand Stax with a promotion that ties into Thursday Night Football games this fall.
The National Football League on Wednesday night took the wraps off its 2014 regular-season schedule, and while CBS’ inaugural Thursday Night Football slate is packed with divisional rivalries, some of the matchups are strictly from nostalgia.