Thursday Night Football

Twitter’s First NFL Livestream Drew an Average Digital Audience of Just 314,000 a Minute

CBS's first Thursday Night Football game of the season drew 28 percent fewer viewers than last season's inaugural prime-time game on the network. But don't blame Twitter.

NFL Reveals the 10 Games That Will Air on Twitter Next Season

The National Football League, in its attempt to remain relevant throughout the entire six-month offseason, turned the release of the 2016-17 schedule into a TV event.

5 Things Advertisers Should Know About Twitter’s NFL Livestreaming Deal

Twitter announced a deal with the NFL today to livestream 10 of the league's 16 Thursday Night Football games next season. The league chose Twitter over Amazon and Verizon for the digital rights to the games.

Twitter Will Stream 10 Thursday Night Football Games Next Season

The NFL has a new livestreaming social media partner, but it's not Facebook. Instead, it's Facebook's top competition: Twitter.

In New Thursday Night Football Deal, CBS Will Share Games With NBC

After sharing the slate of Thursday night NFL games with the nascent NFL Network for the last two seasons, CBS is now forced to share the lucrative franchise with one of its broadcast rivals: NBC. As the NFL takes over the Bay Area this week for Super Bowl 50, the league has reached a new two-year deal for its Thursday Night Football package, adding NBC to the mix.

Why Buyers Aren’t Panicking About All the TV Shows Getting Trimmed This Fall

Each year, a few familiar touchstones mark the passage of fall: trees shedding their leaves, the end of Daylight Saving Time and the ritual cancellation of broadcast's lowest-rated new shows. Yet for the first time in more than 15 years, the networks made it to November without pulling the plug on a single new series.

CBS Announces Its Fall Premiere Dates, and It All Starts With Thursday Night Football

Intent on winning the season in adults 18-49, CBS is making an aggressive early move, becoming the first broadcast network to announce its fall premiere dates.

NFL Has a Lot of Leverage in Negotiating TV Deals

When the NFL negotiated with TV networks on the rights to broadcast eight "Thursday Night Football" games this season, the contract stipulated that term was only for one year, that games would air simultaneously on the league's own NFL Network and that the winning bidder would cover all production costs on all sixteen "Thursday Night Football" broadcasts (including tw

Frito-Lay Uses Thursday Night NFL Games to Add Facebook Fans

Frito-Lay is counting on NFL fans to drive its Facebook effort for the potato chip brand Stax with a promotion that ties into Thursday Night Football games this fall.

Rivalries Abound in CBS Thursday Night Football Slate

The National Football League on Wednesday night took the wraps off its 2014 regular-season schedule, and while CBS’ inaugural Thursday Night Football slate is packed with divisional rivalries, some of the matchups are strictly from nostalgia.