Twitter’s First NFL Livestream Drew an Average Digital Audience of Just 314,000 a Minute
CBS's first Thursday Night Football game of the season drew 28 percent fewer viewers than last season's inaugural prime-time game on the network. But don't blame Twitter.
Why Buyers Aren’t Panicking About All the TV Shows Getting Trimmed This Fall
Each year, a few familiar touchstones mark the passage of fall: trees shedding their leaves, the end of Daylight Saving Time and the ritual cancellation of broadcast's lowest-rated new shows. [...]
CBS Announces Its Fall Premiere Dates, and It All Starts With Thursday Night Football
Intent on winning the season in adults 18-49, CBS is making an aggressive early move, becoming the first broadcast network to announce its fall premiere dates.
NFL Has a Lot of Leverage in Negotiating TV Deals
When the NFL negotiated with TV networks on the rights to broadcast eight "Thursday Night Football" games this season, the contract stipulated that term was only for one year, that [...]
Frito-Lay Uses Thursday Night NFL Games to Add Facebook Fans
Performance Marketing
Frito-Lay is counting on NFL fans to drive its Facebook effort for the potato chip brand Stax with a promotion that ties into Thursday Night Football games this fall.
Rivalries Abound in CBS Thursday Night Football Slate
The National Football League on Wednesday night took the wraps off its 2014 regular-season schedule, and while CBS’ inaugural Thursday Night Football slate is packed with divisional rivalries, some of [...]