Innovative products deserve advertising that itself is innovative—embodying the promise of what's for sale in the way it's being sold. This Audi campaign from German agency thjnk does a nice job of that.
Getting your car serviced by a dealer, rather than some random mechanic, isn't just a smart idea. It's a triumph of good over evil.
Everyone else makes fun of how painful it is to assemble Ikea furniture, so why can't Ikea? And the company does in these fun billboards, from German agency thjnk, that are themselves poorly assembled—to advertise the brand's assembly service. Such a simple idea. Thjnk has been doing eye-catching Ikea work for a while, including one of our favorite out-of-home ads of 2014—the RGB billboard that ingeniously turned nine square meters of ad space into 27 square meters. Via Ads of the World.
Ikea would like to remind you that the odds are pretty good your parents produced you by having sex on its furniture. New print ads from the brand in Germany offer a twist on the family-tree motif, with pictures of Ikea beds—dating back to its first, from the late 1940s—inserted in between generations of ancestors. The tagline is, "Where family starts." That's based on a fun fact—that 10 percent of Europeans were conceived on one of the brand's beds—unearthed by German agency thjnk, which created the campaign (and also made Ikea's clever space-maximizing RGB billboard earlier this year). Each ad in the new series also features not just beds but one piece of Ikea furniture designed for another room in the house, because why be boring? Full ads plus credits below.