Sprint Says Its Super Bowl Ad Will Be an Apology (of Sorts) to Verizon and AT&T
Brand Marketing
Looks like T-Mobile won't be the only mobile provider on the Super Bowl. Sprint has purchased 30 seconds in the third quarter and will begin teasing the ad later today.
Publicis Groupe Blames Weak Q3 on Merger Distractions
Brand Marketing
Publicis Groupe had another weak earnings period in the third quarter, as chief Maurice Lévy alluded to the company’s failed $35 billion merger with Omnicom and admitted "management was too [...]
Interpublic’s Net Income Nearly Doubled in Q3
Brand Marketing
Interpublic Group's net income nearly doubled in the third quarter, as revenue grew by 8 percent. The holding company ended the quarter with $1.84 billion in revenue and net income [...]
Yahoo Finally Reveals How Much Money Tumblr Can Bring In Ads
Performance Marketing
We finally have a look at Tumblr’s ad sales: $100 million in 2015, according to Yahoo CEO Marissa Mayer, under pressure to show some results from her $1 billion acquisition.
Omnicom’s Net Income Jumped 24% in Q3
Brand Marketing
Omnicom Group's organic revenue grew more than 6 percent in the third quarter, as overall revenue climbed more than 7 percent to $3.75 billion.
Chobani Mixes a Bear With Bob Dylan in Its Super Bowl Ad
Brand Marketing
Chobani's foray into the Super Bowl mixes a bear with Bob Dylan. In "Ransacked," the first ad from new lead agency Droga5, the bear ambles into a country store in [...]