third-party messengers

BlackBerry Messenger Debuts Slate of Ad Products

BlackBerry is introducing ads and virtual stickers into its messenger app as it tries to squeeze value from its core communication service. BlackBerry executives were in New York last week showing off the new native advertising formats on Messenger.

Facebook to Buy WhatsApp for $16B

Facebook has a deal to buy the messaging platform WhatsApp for $16 billion, the company announced. WhatsApp has more than 450 million users, according to the latest numbers from the company, and Facebook has been in the market for the hot messaging space.

Are Your Text Messages Too Boring? Here Come Branded Virtual Stickers to Save the Day

Stickers may seem like child’s play but in the mobile messaging world they’re big business. They’re also a way for brands to get in the texting conversation. Third-party messaging app […]