Thinkmodo

The Story Behind the Pants-Soiling ‘Rings’ Prank That Has 200 Million Views in 24 Hours

Viral marketing agency Thinkmodo has had plenty of experience, and success, in doing real-world pranks for horror movies. Think back to 2013’s hugely popular “Telekinetic Coffee Shop Surprise” for the […]

David Ortiz Shows Off the JerkyBot, a Drone Snack Tray That Follows You Around

There are lots of current applications of drone technology, but not many of them are very useful to the average consumer. But what's this? A drone that allows you to literally snack nonstop? Now that's something plenty of Americans can get behind.

In Clever Drone Stunt, Fantastic 4’s Human Torch Comes to Life and Flies Around New York

It's a bird. It's a plane. No wait, it's just a human drone, on fire, flying through the sky.

10 Branded Content Masters Who Make It OK to Love Marketing

Most marketers these days have become big believers in the power of branded content, but that's not to say many of them are very good at it. As part of […]

Traffic Cop Shockingly Lifts NYC Taxi, but It’s the Ad Up Top That’s the Giveaway

It turns out Thinkmodo can thrill people, not just scare them.

Ouija Board Reader Brings Eye-Bulging Terror to This Latest Horror-Movie Ad Stunt

You're asking for trouble if you visit a ouija board reader. But these poor Brooklynites got even more than they bargained for.

Adweek’s Top 5 Commercials of the Week

In this week's battle of the brands, four spots—for Guinness, Sony, Apple and Duracell—seek to strum an inspired chord within us. But a fourth, for the horror film Devil's Due, leans on our innate desire for schadenfreude with its frightening prank.Which was the best? Vote below. And if your favorite isn't here, tell us in the comments.

Latest Horror-Movie Ad Prank, With a Screaming Devil Baby, Is Completely Messed Up

Here's one baby that no one's expecting. "Devil Baby Attack," a rather mean-spirited if grimly hilarious marketing stunt for the upcoming horror film Devil's Due, shows what happens when well-meaning New Yorkers try to check on an unattended baby carriage.

Meet Andrea Morales, the Screaming Star of That Crazy Carrie Video

Ten days ago, she was another mostly unknown actress in New York City. Since then, 40 million people have watched her scream her lungs out and lift a grown man halfway up a wall with her telekinetic powers.

Adweek’s Top 10 Commercials of the Week