The Story Behind the Pants-Soiling ‘Rings’ Prank That Has 200 Million Views in 24 Hours
Creativity
Viral marketing agency Thinkmodo has had plenty of experience, and success, in doing real-world pranks for horror movies. Think back to 2013’s hugely popular “Telekinetic Coffee Shop Surprise” for the [...]
Ouija Board Reader Brings Eye-Bulging Terror to This Latest Horror-Movie Ad Stunt
You're asking for trouble if you visit a ouija board reader. But these poor Brooklynites got even more than they bargained for.
Adweek’s Top 5 Commercials of the Week
Brand Marketing
In this week's battle of the brands, four spots—for Guinness, Sony, Apple and Duracell—seek to strum an inspired chord within us. But a fourth, for the horror film Devil's Due, [...]
Latest Horror-Movie Ad Prank, With a Screaming Devil Baby, Is Completely Messed Up
Creativity
Here's one baby that no one's expecting. "Devil Baby Attack," a rather mean-spirited if grimly hilarious marketing stunt for the upcoming horror film Devil's Due, shows what happens when well-meaning [...]
Meet Andrea Morales, the Screaming Star of That Crazy Carrie Video
Creativity
Ten days ago, she was another mostly unknown actress in New York City. Since then, 40 million people have watched her scream her lungs out and lift a grown man [...]
Adweek’s Top 10 Commercials of the Week
Brand Marketing