Today we ask Josh Greenstein about marketing The Wolf of Wall Street and find out how much money Hollywood studios really spend. Plus, we look at how real-time data is changing online advertising yet again. The links:
Jim Cooper, Tim Nudd, Mike Shields, Michael Bürgi, Emma Bazilian and Garett Sloane look at the week's highlights.
What are the criteria to be Adweek's Agency of the Year? Plus: Minority Report-style advertising is genuinely on its way says one ad guy, and a chat with Parks and Recreation twitterer extraordinaire, Retta.