Infographic: Brands Went All Out With In-App Ads Over Thanksgiving
Performance Marketing
Every year, more and more people are opting to skip the long in-store lines that mark the holiday shopping season in favor of buying directly from their smartphones—and, as a [...]
For Hallmark Channel, Christmas Is the Most Wonderful (and Lucrative) Time of the Year
Now that Thanksgiving is over, most networks are preparing to roll out their Christmas-themed shows and specials for December. But Hallmark Channel is way ahead of them.
This American Greetings Ad Nails Why Everyone Should Be More Thankful This Thanksgiving
Brand Marketing
Earlier this year, American Greetings worked with agency Mullen Lowe to create the ThankList, a campaign that is meant to encourage gratitude and be a remedy for what some see as an [...]
4 Stress-Busters for Thanksgiving and the Holidays
Performance Marketing
Tomorrow is Thanksgiving Day. For many people, the holiday season brings stress at work and at home. And with stress comes cloudy thinking. So, today, here are four stress busters [...]
Turducken With a Side of Trust
Performance Marketing
Turkey on Thanksgiving. It's the most traditional, trusted meal of the year. What could convince me to entrust this sacred meal to a little-known direct marketer's website? Here's the story [...]
Stove Top’s Millennial Hipster Pilgrim Implores You to Eat Stuffing All Day Every Day
Creativity
It must be frustrating to be a brand whose product is so closely associated with a single holiday that it seems odd to have it any other time. Stove Top [...]