Every year, more and more people are opting to skip the long in-store lines that mark the holiday shopping season in favor of buying directly from their smartphones—and, as a result, advertisers' budgets are moving with them.
Digital advertisers spent 17.9 percent more on Black Friday and 13.8 percent more on Thanksgiving compared to last year, according to AdRoll's data. Its findings are based on cross-client numbers from 25,000 customers that have purchased products on hundreds of ad exchanges.
When Facebook rolled out safety features during the recent Paris attacks, folks fired off a slew of comments a
Target and PayPal have both experienced temporary Internet shutdowns today, seemingly because of a flood of consumer traffic. It's unclear exactly how long the outages occurred, but the blackouts lingered long enough to draw the ire of many Twitter users.
Now that Thanksgiving is over, most networks are preparing to roll out their Christmas-themed shows and specials for December. But Hallmark Channel is way ahead of them.
Earlier this year, American Greetings worked with agency Mullen Lowe to create the ThankList, a campaign that is meant to encourage gratitude and be a remedy for what some see as an increasingly rude world.
It must be frustrating to be a brand whose product is so closely associated with a single holiday that it seems odd to have it any other time. Stove Top stuffing is in that boat, but it tends to take out its frustrations through comedy—including a raft of new spots starring the "Artisanal Hipster Pilgrim," a millennial character who defies his Pilgrim forebears by encouraging rather than forbidding the eating of stuffing on days other than Thanksgiving.
Dozens of heads, torsos and rows of various dismembered limbs hang on the walls of a storage room in Spaeth Design's Queens, N.Y., office.
This week's look back to television treasures of yore goes beyond Throwback Thursday. It's Throwback Thanksgiving!